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Chapul Blog: experiences & writings from around the world

Eating Crickets in Moab

Eating Crickets in Moab

Eating insects is easy: start with crickets! Entomophagy: the practice of eating insects Utah was put on the map when our founder Pat Crowley pitch...

What Happens When Consumers See “cricket flour” On A Label?

What Happens When Consumers See “cricket flour” On A Label?

Cricket Flour on a Label? The Outcome Is Not What You Would Expect: What happens when Western food marketers blend novel food items, such as insec...

What happens when consumers see “cricket flour” on a label? The outcome is not what you would expect.

What happens when consumers see “cricket flour” on a label? The outcome is not what you would expect.

What happens when Western food marketers blend novel food items, such as insect protein, with more commonly accepted ingredients? A recent study s...