What happens when consumers see “cricket flour” on a label? The outcome is not what you would expect.
In March 2014, I had the honor of presenting the concept of insect protein to the Sharks on ABC’s hit show, Shark Tank (Season 5, episode 21.) As many of you know, we received an investment from billionaire Mark Cuban, which launched a period of growth that we are currently still building. When I walked into the tank, I was still hand-making every bar. . .
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