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What Happens When Consumers See “cricket flour” On A Label?

What Happens When Consumers See “cricket flour” On A Label?

Cricket Flour on a Label? The Outcome Is Not What You Would Expect: What happens when Western food marketers blend novel food items, such as insec...

The Anatomy of a Cricket Through the Eyes of a Storm Trooper: The Head and the Vision

The Anatomy of a Cricket Through the Eyes of a Storm Trooper: The Head and the Vision

An Introduction to the Anatomy of a Cricket   In April of 2017 four French men and two Americans put their heads together to live in a winter ba...

What happens when consumers see “cricket flour” on a label? The outcome is not what you would expect.

What happens when consumers see “cricket flour” on a label? The outcome is not what you would expect.

What happens when Western food marketers blend novel food items, such as insect protein, with more commonly accepted ingredients? A recent study s...